A pre-owned car campaign that turned drivers into hunters.
For the launch of CUPRA Approved, the brand’s official pre-owned programme, we turned scarcity into a hunt. Because when only a few of the most desirable CUPRAs are up for grabs, you don’t browse. You hunt.
Fun fact: Therians became a thing while we were shooting the campaign, so we had to delay the launch by six months.
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