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The Computer That Also makes coffee
* The Computer That Also makes coffee
In April 2025, the US raised tariffs to their highest level since 1932: up to 145% on foreign-made products.
Days later, computers and smartphones were exempted for their strategic value.
The tariff code defines them as “devices that process data, store preferences, run programs, and deliver personalized results”
Surprisingly, this description also matches the functions of De’Longhi coffee machines.
Awards.
Cannes Lions: 2x Shortlist (Direct & Creative Strategy)
Clio Awards: 1x Bronze
El Sol Festival: 1x Silver
Club de la Creatividad: 1x Silver
D&AD: 2x Shortlist
What started as an idea inspired by tariff definitions, has become a global digital and influencer campaign, live now across the UK and Europe but already causing a stir in both kitchens and international trade circles.
