When we came up with a new concept, “It’s not just perfect. It’s perfetto,” the brand captures not just the mechanics of making coffee, but the mindful moments that elevate it into something more meaningful—something quietly perfect.

Starring Brad Pitt and directed by Academy Award-winner Taika Waititi in their debut creative collaboration, the film reimagines the instructions for using a De’Longhi coffee machine with a sense of humor. For the first time, we see Pitt embracing humor in a De’Longhi campaign—and yes, he gives his Italian another go.