How we proved that REXONA works in extremely stressful situations.
In Spain, when you talk about sweat and football, only one name comes to mind: Jose Antonio Camacho. He was the Spanish national football team coach at the 2002 World Cup in Korea. And he became very famous for the sweat stains on his shirt during the matches. So famous that his name – Camacho – is still used as an expression for sweat.
That’s why, to launch Rexona’s new deodorant ‘World Cup edition’, we decided to choose him to show that if this deodorant works for Camacho, it works for everyone. Because Rexona won’t let you down, or Camacho or anybody else.
